Written by Uyoyou Christiana Charles-Iyoha
So he said to me,
“This is the word of the Lord to Zerubbabel: ‘Not by might nor by power, but by
my Spirit,’ says the Lord Almighty. Zechariah Chapter 4 verse 6.
A city set on a hill cannot be hidden. This is because the
hill gives the city a vantage position by elevating the city high up above
other cities on the ground. And because the city is elevated above ground
level, it is visible to everyone; on the ground, in the air and from water
bodies. Such great visibility is a real plus for any city set on a hill. Significantly,
the hill is what announces the presence of the city to everyone. Beloved, you
can also be a city set on a hill. Your enterprise can also be a city set on a
hill if you know how to sing your own song the loudest. You can start this song
singing with a strong online presence to advertise you and what you do.
For instance, you can latch on to the leverage of social
media if you are schooled in deploying social media to advantage. Always
remember that social media brought with it new power by creating new
democracies, new democratic spaces and platforms. In essence, social media
brought to your doorstep the democratization of space, power, influence and
relevance. The fact that social media gives an individual, a family, an
institution or nation to take up space, global space for that matter online;
significantly for free and begin to interact with and communicate to and with
people from different geographical regions, ethnic groups, religious groups,
political ideologies, sexual orientation, socio-economic and academic
backgrounds and standing to share ideas, influence them, motivate and challenge
them, inspire them and partner with them speaks of the incredible power and
leverage at your disposal if you know exactly what to do with social media.
Social media creates and gives opportunities and platforms
to interact with people that ordinarily certain socio-economic and political
barricades would not have allowed you to interact with. It is the power of the millennials
as well as the platform for accessing the millennials. Therefore, expand your
circle of influence online by growing your online audience. Also, quite significant
and instructive; find millennials to interact with. They are the future.
If you are already online and you are not yet a city set on
a hill, then you are probably too quiet online and being too quiet online may
make you invisible to a large number of people who require your products and
services; who may be wanting to connect to you. Therefore, make some noise by
deploying the AIDA principles to get attention, quality rapt attention online. You
need it urgently. You should be known online and globally. Right now, I am too
small and insignificant. Get into Wikipedia, relevant and celebrated forums, tweets
what brings about blessings and transformation in the lives of people, Instagram,
Facebook, YouTube and as many social media platforms that you can get in.
