Written by Uyoyou Christiana Charles-Iyoha
REBRAND – Peter and his colleagues
had washed their nets out to dry after a night of fruitless toil. You may need
to wash out what is not working to your advantage and take on what should work
to your advantage. Perhaps it is your total communication package – from body
language to verbal communication as well as your personal grooming and
dressence. Beloved, enhance your brand. The newly washed nets were free of
debris and whatever else would have chased fishes away from the nets when they
were let out into the water.
SPREAD OUT – Peter and his colleagues were instructed to
launch out into the deep far beyond the shallow waters where Jesus preached to
the people. They obeyed Jesus and actually launched out into the deep. Your
deep waters may be spreading out as far as you can get and should get within
your industry, and to some extent, even outside of your industry.
Sales platforms are not the same as marketing platforms. You
do the marketing; real aggressive marketing of your products and services by
always telling customers about the benefits of using your products and services
as well as directing them to where they can access the products and services. In
essence, SPREAD THE WORD, in essence; SING YOUR OWN SONG. You are the only one
who can actually sing your own song the loudest. No one will do it better than
you. Therefore take your products and services to the people as Jesus did
severally. It is true that the people sometimes came to look for him. But Jesus
was always looking for the people and went in search of them to share His great
love for humanity. Please read Luke Chapter 8 verse 1. The widow of the
indebted prophet also took her vessels of oil to sell to the people as instructed
by Prophet Elisha. She did not sit at home to await buyers. She went in search
of the buyers. Peter and his colleagues did not just throw the nets into the water.
They launched out into deep waters, cast the nets and watched the movement of
the water and the moment they knew that the nets had caught fish, they acted. They
pulled the nets with the great catch in them into the boat.