Written by Uyoyou Christiana
Charles-Iyoha
There is actually nothing like
luxury. The truth is that what is branded as luxury is actually high quality,
the crème de la crème of quality in terms of materials used for production,
designing, the entire production process as well as the finish. That explains
why luxury goods have great aesthetics, great fit, wonderful functionality and
durability. What this also implies is that anyone can actually produce luxury
goods without necessarily being branded as a luxury brand; though every
producer of quality goods and services
eventually turns out to be a producer of luxury goods and services and acquires
the status of a luxury brand as well as all the perks associated with luxury
goods such as high prices, loyal clients and high patronage (people who are
used to luxury goods and services always stick to luxury goods irrespective of
the pricing as they cannot afford to use lower quality goods and services).
A case in point are techies who use
a certain brand of computers and phones especially programmers. Because of the
ease of using these products especially in writing codes, they find it
extremely difficult to use other brands. I am not a fan of that brand and I am
not making a case for the brand either. It is simply that I have worked closely
with techies who use these products. They would not touch other products and
they have advised me severally to start using these products. Unfortunately, I
cannot afford them. Secondly, I am not a programmer though I am an advanced
user of technology.
Producers of luxury goods and services pay attention to
details, the design, finish and choice of materials. Significantly, the
precision is always right. You can also move up that ladder by improving on and
enhancing the aesthetic appeal and value of whatever it is you do. You can do
this by insisting on and providing excellent services and products; by always
setting very high standards; and please make efforts to exceed them. Pay
attention to details even the very minutest of details such as color,
background, choice of diction, graphics, etc. All of these will add great value
to what you do because you would have enhanced quality in the process.