Showing posts with label Product. Show all posts
Showing posts with label Product. Show all posts

Monday, August 7, 2017

Impact Your Target Audience

Written by Uyoyou Christiana Charles-Iyoha
Impact is the effect or influence that an eventsituation etc has on someone or something http://www.ldoceonline.com/dictionary/impact.

God is the only one who truly impacts people, organizations, structures and nations. Therefore, to impact people, you have to be impacted by God and then God in you helps you to impact people to bring about the required positive change or transformation you want to see in people. Ultimately, this is what brings about fame.

It is God’s target audience for you whom you impact that takes you to the heights God has for you. The people you think are high up there that you patronize may not necessarily move you up the mark. I know people who rather than pursue the specifics of God’s plans and purposes for their lives, pursue connections to the famous, rich, those acknowledged and honored by society in the quest to move up the ladder of life. Significantly, that is where people always miss it. Stop running after the rich and famous so that you can be recognized in order to belong to their class. Instead, ask God to please, have mercy on you and forgive you, in Jesus mighty name, AMEN; so that He alone will help you get to the desired heights you seek.

Impact your target audience and God will promote you. The impact is to transform lives, not just routine products or services, not just different products or services, but products and services that IMPACT; that bring about positive transformation.

Tuesday, April 25, 2017

Take Vantage Positions 2

Written by Uyoyou Christiana Charles-Iyoha

A city that is set on a hill cannot be hidden. Cities do not happen on hills by chance. They are deliberately, purposefully, consciously and strategically planted, built and set on hills for specific purposes or reasons ranging from protection, security, visibility, etc. whatever be the reason,  the import is that cities are set on hills purposefully and by choice.

A hill is a conspicuous, strategic and vantage location that gives visibility to both people below the hill and those on top of the hill. Those below see the city on the hill easily as opposed to other nearby cities on lowland. And for those on the hills, they can easily see intruders, predators, competition, enemies and have sufficient time to prepare to repel such attacks.

The essence of a product or service is to impact and bless people by adding value to their lives. And when people discover this, they will definitely seek the product or service. But if the product or service is buried in a hideout, an obscure, inaccessible terrain, how does the product get to the people? How do people access the product or service? Therein lies the wisdom of setting cities on hills so that they will not be hidden. Joseph was thrown into prison, hopefully to obscure him into oblivion so that his lights would stop shining. Joseph chose the path of making prison a hill. He shone his lights as brightly as prison allowed him and prison became a launch pad, a springboard to global limelight, relevance, significance and dominance.

Beloved, make the effort to shine your lights as brightly as God would have you shine them wherever God placed you to shine them. That way, you will leapfrog whatever limitations and barriers that the enemy attempts to place in your path. This is not to say that you should sit docile and passive; refuse to make conscious, deliberate purposeful efforts to build and plant on a hill for global visibility. It is your responsibility to do so but trust God.